To encourage large companies and corporations to take part, yellow candles in boxes were sent out to industry leaders and CEOs.
Recommended reading: The Case 4 Direct Mail WWF Earth Hour: Candle BoxĮvery year WWF marks Earth Hour, a global movement that brings people together to take action on climate change by switching off their lights for one hour. Here are the latest barrier-breaking campaigns to inspire your direct mail design: Playful, poignant, and tactile - the best direct mail designs are design masterpieces in their own right.
When it comes to design language, DM has one of its own. Marketers and advertisers are coming up with some highly creative ways of connecting with customers, helping improve brand awareness, and making sales. Research by the Direct Marketing Association has found that 70% of Americans say ‘snail mail’ is more personal than the internet, and half of US consumers prefer direct mail over email.įurther studies have found that people who received direct mail offers were able to recall the brand 75% of the time, compared to 44% of people who received digital-only versions, and over 60% of direct mail recipients were influenced to visit the promoted website.ĭirect mail is clearly an excellent way of connecting with customers, and trends in direct mail design reflect this. In the digital age, it’s easy to dismiss direct mail…but marketers - ignore it at your peril. “Direct mail advertisements give people time to think… With print advertisements, we’re not anticipating the next click.” – Chris Barr, director of marketing for Taradel.
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